Product Leader & Visionary

Building products that scale,
teams that thrive.

With over a decade of experience leading product innovation across B2B and B2C, I transform strategic vision into scalable solutions while championing diversity and inclusive leadership in technology.

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Currently serving as Co-CEO & CPTO at LUY, I bring a unique blend of product strategy, technical leadership, and business development expertise to drive transformative growth.

My approach combines data-driven decision making with human-centered design, always with an eye toward sustainable scaling and market expansion. As a passionate advocate for Women in Tech, I believe diverse teams build better products.

From establishing scalable product departments to navigating complex M&A integrations, I specialize in turning strategic challenges into competitive advantages.

Hanne Hecker

Currently serving as Co-CEO & CPTO at LUY, I bring a unique blend of product strategy, technical leadership, and business development expertise to drive transformative growth.

My approach combines data-driven decision making with human-centered design, always with an eye toward sustainable scaling and market expansion. As a passionate advocate for Women in Tech, I believe diverse teams build better products.

From establishing scalable product departments to navigating complex M&A integrations, I specialize in turning strategic challenges into competitive advantages.

10+
Years in Product Leadership & Business Development
3x
Team Growth at Ryte as Chief Product Officer
€17M
Venture Capital Secured through Strategic Product Vision
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Product Strategy

Developing comprehensive product roadmaps, transitioning from niche products to platform strategies, and implementing customer-centric innovation programs.

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Scaling & Growth

Building scalable organizations, tripling team sizes, expanding market presence internationally, and driving significant sales increases in competitive markets.

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M&A Integration

Successfully navigating mergers and acquisitions, integrating competitors, and creating synergies that drive company valuation growth.

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Innovation Leadership

Leveraging data science, AI, and emerging technologies to create competitive advantages and establish new product categories.

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International Expansion

Leading market entries across DACH, Poland, Turkey, France, Italy, and the USA, with deep understanding of European and global markets.

Diversity Champion

Pioneering inclusive workplace initiatives, establishing diversity programs, and creating environments where all voices are heard and valued.

October 2025 - Present

Co-CEO & CPTO

LUY, Munich

Leading product and technology strategy at the executive level, driving company vision and operational excellence.

January 2021 - December 2023

Chief Product Officer

Ryte, Munich

Established a scalable product department and tripled team size, successfully transitioning the company from a niche product to a broader platform strategy. Spearheaded Women@Ryte initiative and introduced progressive policies.

May 2017 - January 2020

Chief Product Owner

Brabbler AG, Munich

Led official market entry in DACH region and expanded internationally. Successfully acquired and integrated a major competitor, significantly increasing company valuation and daily active users.

September 2013 - September 2016

Product Manager

Retarus

Achieved steep sales increase and successfully expanded mass communication portfolio internationally across France, Italy, and the USA, securing major contracts with DAX-listed companies.