Product Leader & Visionary

Building products that scale,
teams that thrive.

With over a decade of experience leading product innovation across B2B and B2C, I transform strategic vision into scalable solutions while championing diversity and inclusive leadership in technology.

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Currently serving as Co-CEO & CPTO at LUY, I bring a unique blend of product strategy, technical leadership, and business development expertise to drive transformative growth.

My approach combines data-driven decision making with human-centered design, always with an eye toward sustainable scaling and market expansion. As a passionate advocate for Women in Tech, I believe diverse teams build better products.

From establishing scalable product departments to navigating complex M&A integrations, I specialize in turning strategic challenges into competitive advantages.

Hanne Hecker

Currently serving as Co-CEO & CPTO at LUY, I bring a unique blend of product strategy, technical leadership, and business development expertise to drive transformative growth.

My approach combines data-driven decision making with human-centered design, always with an eye toward sustainable scaling and market expansion. As a passionate advocate for Women in Tech, I believe diverse teams build better products.

From establishing scalable product departments to navigating complex M&A integrations, I specialize in turning strategic challenges into competitive advantages.

10+
Years in Product Leadership & Business Development
3x
Team Growth at Ryte as Chief Product Officer
€17M
Venture Capital Secured through Strategic Product Vision
🎯

Product Strategy

Developing comprehensive product roadmaps, transitioning from niche products to platform strategies, and implementing customer-centric innovation programs.

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Scaling & Growth

Building scalable organizations, tripling team sizes, expanding market presence internationally, and driving significant sales increases in competitive markets.

🤝

M&A Integration

Successfully navigating mergers and acquisitions, integrating competitors, and creating synergies that drive company valuation growth.

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Innovation Leadership

Leveraging data science, AI, and emerging technologies to create competitive advantages and establish new product categories.

🌍

International Expansion

Leading market entries across DACH, Poland, Turkey, France, Italy, and the USA, with deep understanding of European and global markets.

✨

Diversity Champion

Pioneering inclusive workplace initiatives, establishing diversity programs, and creating environments where all voices are heard and valued.

October 2025 - Present

Co-CEO & CPTO

LUY, Munich

Leading product and technology strategy at the executive level, driving company vision and operational excellence.

January 2021 - December 2023

Chief Product Officer

Ryte, Munich

Established a scalable product department and tripled team size, successfully transitioning the company from a niche product to a broader platform strategy. Spearheaded Women@Ryte initiative and introduced progressive policies.

May 2017 - January 2020

Chief Product Owner

Brabbler AG, Munich

Led official market entry in DACH region and expanded internationally. Successfully acquired and integrated a major competitor, significantly increasing company valuation and daily active users.

September 2013 - September 2016

Product Manager

Retarus

Achieved steep sales increase and successfully expanded mass communication portfolio internationally across France, Italy, and the USA, securing major contracts with DAX-listed companies.